Snow Knows Garden Show Returns To Its Radio Roots
Since 1950, the Snow’s family has educated the public with their extensive gardening knowledge through their broadcast of the Snow Knows Radio Show. The show was started by second generation patriarch, Leroy Snow, on 1260 AM WCHV 64 years ago to begin an open forum with Charlottesvillians regarding their gardening questions and needs. In the 70s, Duane Snow took over the show and became Charlottesville’s resource for gardening information for nearly 25 years on a different AM station in Charlottesville. Now, in 2014, the show is returning to their roots and bringing the Snow Knows Garden Show back to WCHV News Radio where it can be broadcast on both AM and FM frequencies on 1260 AM and 107.5 FM. Corbin Snow is the fourth generation to take over his family's nearly 102-year-old company. Snow’s Garden Center has become a trusted Charlottesville institution representing quality plants, trees, shrubs, flowers and nearly every other necessity of the central Virginia gardener. Snows also provides expert landscaping services to homes, small businesses and large Charlottesville institutions, including UVA. The Snow Knows Gardening show is now hosted by Corbin Snow at 9AM every Saturday and has been billed as the longest continuously running garden show in the world and the most listened to weekend talk radio show in Central Virginia, with up to 16,000 listeners every week.
“What started in 1950 as a prerecorded, 15-minute, twice-weekly lunchtime gardening segment has evolved into an hour-long Saturday morning live call-in program,” stated Snow. “Now, many listeners Facebook, Twitter, e-mail or text message their questions to us”. "I love how it's evolved." Introducing the show into a new world of FM radio will allow us a much broader and diverse audience. “We’re extremely excited to reach new listeners and get them hooked on our informative and entertaining Gardening banter,” continues Snow. “We have a great deal of fun every Saturday morning.”
Monticello Media, which owns WCHV and 4 other local stations, put down its roots in 2007 when it purchased the group of stations from the large public radio company, Clear Channel. Monticello Media's goal has always been to put a high degree of focus on strong and well known local on-air personalities to solidify those local roots.
"Bringing the Snows Knows Garden Show back over to WCHV fits perfectly into our vision with being absolutely local and community focused," said Monticello Media General Manager Steve Gaines. "It's yet another iconic local radio personality brand on one of our stations. And the fact that the show actually originally started on WCHV back in 1950 makes it the perfect 'full circle' story. This is a really sensational addition for us!"
The local cornerstone at WCHV from the early days of Monticello Media has been Charlottesville talk show icon Joe Thomas, the morning show host. In January of 2011 the reach of WCHV expanded dramatically when the station was put onto 107.5 FM, giving the station coverage throughout Central Virginia far beyond its original predominantly Charlottesville coverage found on 1260 AM.
That FM coverage - extending clearly into Greene, Madison, Louisa, Fluvanna, and Nelson counties - means the Snow Knows Garden Show will suddenly reach a much larger area where the show can easily be heard each week.
"Having that much larger coverage area is definitely a good thing for the Snow Knows show. And having that show on WCHV is definitely a good thing for us and for our listeners," Gaines noted. "It's kind of a similar situation to 6 months ago when we were able to bring Coy Barefoot over here from WINA.” Barefoot moved his long-time weekday afternoon radio show to WCHV back in June of 2013.
Join gardening gurus Corbin Snow and Norm Carlson every Saturday morning at 9 on 107.5 FM or 1260 AM, WCHV Charlottesville.